Buzzword Compliance at SMPTE/NAB/CinemaCon

The fundamentals of Digital Cinema are built upon Open Source tools, in particular Motion-JPEG (instead of the license troubled MPEG world) and AES-128 encryption (instead of any number of private systems) as well as PCM Wave coding for audio. The combined reasoning of avoiding license fees and allowing the technology to flow by inhibiting the restrictions that proprietary tools bring makes sense.

Now, an adjunct technology iis being held under the same scrutiny and one suspects that the reason is Marketing. Clever marketing, since this is a confused market, but marketing nonetheless. One of the first thing that one learns about standards is that they can be inhibiting and destructive in many circumstances.

The exhibitors want two things. They want to differentiate themselves by keep giving perks and higher quality in special circumstances. This means that they will buy innovation.

But they also want some security that the equipment that they buy won’t turn out to be something that they can’t use in a few years. To many the later translates into “Come On Guys, Can’t You Work Together?” Hey~! Open Source.

Whether Open Source is something the industry wants in its secondary products needs some scrutiny and education. There also has to be some recognition of the enormous amounts of investment that goes into hardware designs and accommodating capabilities not yet dreamed of. 

What is being heard now is Open Something. Open Source is bandied about, then licensing is tied to usage to become something else. 

=-=-=This will be updated as the players find ways to answer to their stockholders…or find another way to announce their firstiness.

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