CinemaCon 2013: Maturity Brings Discussions of Quality in Digital Cinema

Wherever one looks at CinemaCon 2013 there is the smell of Quality Control in the air. Examples:

Jack Cashin, President of USL – famous for their test and measurement systems as well as quality systems for the deaf/hard of hearing/blind/partially sighted audiences and multi-projector movie distribution systems – is awarded the Ken Mason Inter-Society Award. They introduced a QC system last CinemaCon.

Highlands Technologies introduces the QALIF Calibration system [QALIF  Digital projection System Measurement Tool] and arranges for West US distribution with Charles Flynn of Digital Test Tools (+1 818 877-6149) — See attached presentation

Harkness Screens introduces iPad apps – Digital Screen Modeller and in particular the Digital Screen Archiver – will assist in changing people’s view of their valuable data as well as helping projectionists keep track of reality. — See attached press releases

…and last but not least…

RealD is showing the new “Precision White Screen” technology that the spoke about at last years SMPTE October event. If they can make a screen that not only broadens the sweet spot of 3D movies but is more efficient then they can do the industry a great deal of actual good.More on this after the demos. — See attached press releases


Although some say that new audio systems are just a way to fill the coming income void resulting from a market that is now nearly digital saturated, in fact with larger ceiling’d rooms there is a need to fill the room better. Technology has moved on from the simplicity of the 1990s’ and Atmos and Auro are taking advantage of new potentials of faster chips and algorithms that were impossible last decade.

For a decade the industry was fighting to just handle the influx that the digital transition kept piling on them. Now post-installation can be discussed.

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