Looking Through “Dynamic Release Windows”

J. Sperling Reich shows why he is partnered with Patrick von Sychowski at Celluloid Junkie, with an in depth look at Paramount’s Dynamic Release Window:

Crunching The Numbers On Paramount’s Dynamic Release Windows

There are too many variables to know before it is possible to understand how this will play out. It is an interesting experiment but it is playing with fire for everyone involved. I’ll be glad to be the 3rd party that gets to look at the studios books and tell the exhibitors whether they were getting the proper cut. 

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